Got an audience that trusts you?
There's a hungry crowd hiding in it.
Everyone Says
"People Aren't Spending!"
BUT...
A Live-Shopping App Just Did
$6 Billion in 2025
DOUBLING their 2024 sales
There's No Trust Recession.There's a Fun Recession!
People buying unboxed Barbies, collectables, and luxury goods on live shopping streams is NOT our world.But people ARE spending BIG even on small things.They're just done with funnels, webinars, and strategy calls that take their sense of control.What's changed?People want to have FUN when they buy.They want to feel in control.They want to choose, not be convinced.They want to buy without feeling sold to.And this works in every industry that solves a painful problem for their customers...
Micro events that have their audiences buzzing.Ready-to-buy leads raising their hands. Bringing their friends.Because it's FUN!Best of all....NOBODY FEELS SOLD TO !
What does that look like in reality?
It depends on the business- a recent event we did...
$149k in 8 hours from a pop-up group of 180 people.
The top buyer forked out $35k.
The business owner had never heard of them before that day.When it wrapped, people were messaging to ask when they could do it again.
We're GravyTrain Capital...
We create these Hungry Crowd events for businesses who already have an audience that trusts them.We cook up an offer that gets people raising their hands HIGH.(Depending on the type of event....
Trash talking and cheerleading are not unusual!💥)Then we run the whole thing AND foot the bill.Our partners don't manage campaigns.Don't hire anyone.Don't think about anything...Except doing what they do best...
🔥solving painful problems🔥...while a flood of ready-to-buy people show up with their hands raised.
Who can we hit it out of the park for?
Mission-Focused Businesses that have:-An engaged audience who open, click, comment, and show up.-And they solve a genuinely painful and valuable problem for their clients.For the right business we can run a quick low-key test.One post. Maybe two.
That's all it takes to know if this could work for you.
Maybe this is worth a conversation?
Shoot an email over and say hi to me - Marcus Karl
Karl at GravyTrainCapital dot com
(You know what to do with the "at" and the "dot")
© Gravy Train Capital. All rights reserved.